Step Into The DDI Lab…
Beautiful chaos fueled by mathematical minds and rebellious hearts.
The DDI Lab is where we develop hypotheses and run experiments on how to leverage technology to take back our lives rather than letting it consume us.
It looks something like this…
[pattern recognition / tech/ data] + [intuition / creativity / collaboration] = “holy shit, that actually works!”

Submit Your DDI Lab Challenge.
The DDI Lab Will be launching soon. Drop your email to stay in the loop with the latest content releases:
Articles, videos, downloadables (and maybe a funny meme or two) that teach us how to approach work in the age of AI, that untangle sticky challenges and connect dots in surprising ways, and that extract useful learnings from epic fails.
Here’s what we’re currently working on in the DDI Lab. What resonates with you?
Practical [teaching/show and tell]:
- +1How to Think in Steps: Breaking down complex tasks so AI can actually help you
- +1Workflow Design: Creating systems that amplify your strengths instead of replacing them
- +1How to Write Code When You Barely Know Code
- +1I Built a Google Sheets Extension Using AI
Conceptual [thought leadership]:
- +1Why Expertise Theater Is Killing Innovation
- +1The Great AI Content Whitewashing
- +1Why Everything Is Nodes and Edges (And Why That Matters for Your Startup)
- +1The Pressure-Test Protocol: Turning Assumptions Into Hypotheses
Experiential [storytelling/case studies]: